I have been in the packaging business since 1986. I started off by printing labels for the wine, vitamin and pharmaceutical business, then later in management with a Flexible Film printer. The vision for LabelPak Printing, eleven years ago was to provide clients a place where they could have one source, in providing packaging, with our defining motto of “On Time and On Budget".
Discover the profound impact of packaging design on consumer choices with LabelPak Printing Inc. Explore how the strategic use of color, shape, and material in packaging can significantly influence customer engagement and brand loyalty. This insightful article delves into the psychological effects of visual and tactile elements in product presentation, offering businesses valuable strategies to captivate and retain their audience. Learn how to harness these principles to turn first-time buyers into lifelong customers.
When launching a new product I have seen firsthand how challenging it can be for the manufacturer. I personally have been in this business for over 25 years, and I have seen projects that have gone smoothly, and projects that have been cursed from the beginning.
In our business we like to say “the packaging sells the product the first time, what’s inside sells the product the second time.” I’ve seen products succeed and unfortunately great new products fail, why? It’s in the key feature of packaging, it will move your product off the shelf.
While several aspects of business marketing are based online, the printing industry continues to grow as there is an increasing demand for printing services. Be it packaging material that keeps a product intact, or printed signs that assist you in your daily routine, printing services still play an important role in our lives.
While the world is going digital, print packaging is one printed product that has maintained its relevance. Packaging continues to be in demand as it is crucial to keep the product intact and make it look appealing at the same time.
In business they say “it’s the packaging that sells the product the first time, but it’s what’s inside that sells the package the second time.” Many times have we seen a new product fail because the manufacturer has overlooked an aspect that prevented the product from moving off the shelf. It’s a costly mistake, especially when considering an average food product launch ranges from $12,000 to $15,000.
The activities of our Regulatory Affairs and Policy Development Department have also expanded, as we continue to work on behalf of members to affect positive change with regulators and lawmakers; benefiting our industry by advocating for legislative modernization. Recent victories on this front have solidified CHFA’s position with regulatory agencies.
When launching a new product I have seen firsthand how challenging it can be for the manufacturer. I personally have been in this business for over 25 years, and I have seen projects that have gone smoothly, and projects that have been cursed from the beginning. How as a manufacturer do you avoid these issues? Well in my experience that is a complex question. But let me try to demystify some of the key points that might help in launching that next product.